Knowledge Store

A model to understand “why people donate for various causes” helps in identifying the various influencing factors and how one can evolve appropriate strategies that can help a donor meet his or her own needs. The model below has been developed by S Parthasarathy, Head – Alumni Relations and is a personal reflection of the process involved in alumni giving back. Each of the above components can be chunked down to deepen one’s understanding of the various factors involved. For example, find below an enlarged picture of the “What/Why” question as represented by the green colored triangle. This constitutes the…

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The ChallengeEducational institutions are constantly striving to discover new ways of engaging and building a strong emotional connection with their alumni. There are institutions that are more than a century old – some of them have managed to engage with their alumni and there are others that have failed to connect to their alums despite having a rich history and heritage. The old-boys and old-girls networks are built through a conscious effort in strengthening the emotional connection through multiple activities. We also hear from institutions about alum unresponsiveness to various initiatives and the lack of interest from alums to connect…

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